The Citrus Log
A working journal on releasing Asian films in North America, from Reel Citrus.
Reel Citrus is a Los Angeles film distribution and release company. We bring Vietnamese, Southeast Asian and diaspora films to theaters across North America. This is our working journal ft. case studies, field notes and lessons learned from real releases, including what worked, what didn’t, and what actually gets people into theaters.
What we do best
Theatrical footprint for Asian films
We book national runs with AMC, Cinemark and Regal across the U.S., and Landmark or Cineplex in Canada. Our releases have played in 200+ theaters in 30+ states, in the suburban multiplexes where Asian and diaspora audiences actually live.Streaming
Theatrical is the start of a film’s life in North America, not the end. We take titles from theaters to streaming, with pathways to SVOD, TVOD and ad-supported platforms, including Amazon.Social and multicultural creators
We run one of the strongest multicultural creator networks in film. Dozens of Asian American and multicultural creators and community partners join each release, with a combined reach in the tens of millions. Our own channels drive millions of views and send audiences straight to ticketing pages.Community
We know the audience because we are the audience. Our community screenings run with student associations, temples, cultural organizations and diaspora groups, and they sell out in cities across the country.Full-service release
Release strategy, cinema booking, premieres and red carpets, press, social, creator campaigns, community screenings, sponsor partnerships and final reporting. All under one roof.
Our mission is to make international and diaspora films visible and sustainable in North America by sharing distribution practices, challenging systems, and helping shift narrative power back to stories and the communities they serve.
Ways to work with us
Release Services
You keep your rights. We run your North American release for a set fee: booking, marketing, creators, community and press. No P&A co-investment or minimum guarantee required.Distribution
Reel Citrus becomes your North American distributor. We handle theatrical through streaming and bring your film to market as distributor of record.Release Partnership
We share the risk and the upside. Costs are recouped first, then we split proceeds on an agreed percentage. Best for films where both sides want skin in the game.
Submit a film at reelcitrus.com.
Why subscribe?
Because distribution shapes culture and too much of it happens behind closed doors.
Subscribing gets you:
Field notes from active film releases
Light case studies with real context
Honest takes on theatrical, community, and diaspora-led distribution
A growing archive for filmmakers, producers, exhibitors, and funders
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