The Citrus Log

The Citrus Log

Count the People, Not the Revenue

Sold-out screenings, distributor splits, eight films reviewed, and why the number that matters most isn't dollars

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Reel Citrus
Apr 05, 2026
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It's Easter Sunday in Los Angeles, and I haven't written here since Sundance. Two months of things happening faster than I could sit down and document, which is kind of the whole challenge with running a distribution company and also trying to keep a public journal about it. But here we are. Coffee's hot, the birds are chirping, and my mind is still buz…

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